Reports Indicate that Reality TV Shows like X-Factor Help to Increase Record Sales of Artists like Leona Lewis by Significant Number
Thursday, January 14th, 2010A market analyst firm has released research that shows strong indications that music stars appearing on X-Factor will see a significant leap in the number of sales after the show. One example given by the firm was that of Shakira. The star appeared on X-Factor and next week saw an uplift of 358 percent in sales. Another example was for Leona Lewis. The star’s showing on X-Factor led to a 253 percent increase in the sales of her single.
It is becoming more apparent that the X-Factor show has a huge impact on the success of any artist. Not only do single sales increase but X-Factor appearances are also proven to increase the amount of radio airplay an artist is likely to receive.
Whereas in the 1980’s and 1990’s a song’s success could often depend on the quality of the music video produced, since the advent of the internet it is now mass television shows that are driving sales.
Leona Lewis is one clear winners of being on X-Factor. While you can watch free Leona Lewis music videos online, they generally haven’t received the same sort of traction as when she appears on the reality TV shows where she made her name.
This Christmas saw a backlash against reality TV show contestants when a group managed to persuade people to go and buy an old song by Rage Against The Machine to stop another X-Factor Christmas number1.